Decent article about neighborhood branding.

Unless* you’re taking my class on gentrification, the general population doesn’t seem to appreciate the branding of NYC and the branding of neighborhoods. Back in the 90s, Fort Greene was the hood. These days, it’s “Downtown Brooklyn” and incredibly gentrified. I was telling my students the other day that, within a 6-block radius where I live, there is a Walgreen’s, CVS, and Riteaid. Any many banks have opened up in place of small businesses. 

*hyperbole